Reporter Kwak Him-chan = Tottenham Hotspur has no intention of selling Son Heung-min. Despite the recent sluggish performance, he showed firm trust by appointing him as a sponsor ambassador.
British media ‘Football Insider’ said on the 23rd (Korean time), “Tottenham has strengthened its strong partnership with AIA by appointing Son Heung-min as a brand ambassador.”
Son Heung-min is a Tottenham franchise star along with Harry Kane. After wearing the Tottenham uniform in the 2015/2016 season, he took the starting position and established himself as one of the best players in the English Premier League (EPL). In his last season, he scored 23 goals, tying with Mohamed Salah (Liverpool) as the EPL top scorer.
But he hasn’t been able to escape his sluggishness this season. While Kane struggles as the team’s top scorer, Son Heung-min has just four goals in the league. There are even local voices saying that Son Heung-min should be excluded from the selection. There are also concerns that the aging curve has come to Son Heung-min due to overlapping dissonance with Ivan Perisic.
However, Tottenham still showed firm trust in Son Heung-min. According to ‘Football Insider’, Tottenham appointed Son Heung-min as the official brand ambassador of AIA on January 13th. Tottenham has maintained a partnership with AIA since 2013, but it is known that they recently extended the partnership until 2028. 안전놀이터
Putting Son Heung-min at the center of such a meaningful relationship means that Tottenham has no intention of selling Son Heung-min despite his sluggish performance. It is also a great help in targeting the Asian market. Financial expert Dr. Dan Plumley told ‘Football Insider’, “Even before Son Heung-min became an AIA ambassador, Tottenham was able to open the door to the Asian market thanks to Son Heung-min.” It’s a win-win deal for both sides,” he said in a positive view.
Of course, the commercial aspect is one of the biggest reasons. However, Son Heung-min is one of the players with the thickest fan base at Tottenham. Although he has been sluggish this season, he has shown a lot so far, and Tottenham has no reason to sell Son Heung-min.